Get better results – in many ways – without stereotypes

THE SHORT STORY: Good advertising is not only important for the development of brands and companies. It can also be a positive power in society.…

Purchased, own or earned? But you really have to earn it!

Skilled companies today know that they act in a bright spotlight on an open stage, where every movement is recorded, evaluated and discussed. And most…

Far away and long ago – Sam Katz’ memories from the creative revolution

I have written about Sam Katz in some of my Swedish blog posts. He was a columnist in Quo Vadis during the first years of the…