As a journalist, I have covered, analyzed and commented on advertising and branding issues for more than 30 years. 

In the 1980:ies I founded the trade magazine Quo Vadis, which I ran for 20 years. Quo Vadis was started with the clear purpose and ambition to contribute to increased knowledge for professional in marketing and advertising and to move the industry forward.

I have also has published three books on branding and advertising (one of which was awarded Marketing Book of the Year 2006). 

As a freelance writer I have written a book, a large number of articles and chronicles in other medias as well as reports and analyzes on advertising and marketing.  

I also work as a lecturer, moderator, mentor and business coach. 

In 2017 I was commended Journalist of the Year by WiM (Women in Marketing) and have received a number of Swedish awards for my journalistic coverage of the marketing field.