Category: In English
Creativity, AI and HI are the building blocks of future success
“Creativity must make a comeback. We need to revive the fundamentals of marketing. And it is we, the marketers, who must understand that,” said Stephan…
Naughty, Naughty Marketers!
There is no shortage of studies on how to achieve the best possible effect from advertising. Well-founded, accessible and clearly presented results. Yet many marketers…
How creativity can make a difference
Partnerships, transparency and trust. But also friction and questioning. These are some of the factors needed for creativity to truly make a difference. That is…
Cannes Lions 2025: Thou shalt not sin
Some mistakes and missteps are more common than others among marketers. At Cannes Lions, Fernando Machado described them as seven deadly sins that marketers commit…
Cannes Lions 2025: Why Compound Creativity Delivers Stronger Effects
The best marketers have always known that continuity matters. But how much does it really matter?A large-scale analysis presented at Cannes Lions suggests the answer…
Cannes Lions 2024: Inclusion is income
Cannes Lions 2024: Inclusion is income One of the seminars at Cannes Lions opened with remarks from Sima Bahous, Under-Secretary-General of the United Nations and…
Cannes Lions 2024: How to achieve advertising effectiveness on multiple levels
A highly interesting and data-rich seminar was held on Wednesday afternoon in Cannes on the theme “Effectiveness: The New Frontier”. Grace Kite (economics PhD and…
Cannes Lions 2024: Focus and the long game build megabrands
How do you build brands people love? That was the question Marcel Marcondes, Global CMO at AB InBev, put to the audience as he took…
Cannes Lions 2024: Learn each other’s language and say YES!
Today the Cannes delegates got to experience something quite unusual but very valuable. A CFO talking to a CMO about the importance of creativity. It…
Can experience and passion spark a new, creative revolution
About a week ago I saw a short note in Bob Hoffman’s newsletter about “London’s newest and oldest agency”. Ancient & Modern is both completely new and…