Experience is not a handicap

THE SHORT STORY: Ageism has been a problem for a long time. The attitude that people have a “best-before”-date and that competence and employability are…

Great advertising makes consumers want more advertising

THE SHORT STORY: Great advertising has a value in itself. Sara Rosengren and Micael Dahlén, professors at the Stockholm School of Economics, have studied this phenomenon and…

Get better results – in many ways – without stereotypes

THE SHORT STORY: Good advertising is not only important for the development of brands and companies. It can also be a positive power in society.…