Purchased, own or earned? But you really have to earn it!

2015-02-26 by Carin Fredlund

Skilled companies today know that they act in a bright spotlight on an open stage, where every movement is recorded, evaluated and discussed. And most people understand the importance of earned media. It is certainly no news that companies want to be noticed in the media. But that is, of course, the want attention. The […]

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Jerry Bergström – svensk pr-bransch personifierad

2011-01-31 by Carin Fredlund

Eftersom jag i mitt inlägg om pr- kontra reklam-branscherna nämner Jerry Bergström, som en föregångare inom pr, publicerar jag här också en presentation av honom och hans gärning.

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