THE SHORT STORY: Ageism has been a problem for a long time. The attitude that people have a “best-before”-date and that competence and employability are declining by the number of birthdays. Ageism has been a problem for a long time. The attitude that people have a “best-before”-date and that competence and employability are declining by […]

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THE SHORT STORY: Great advertising has a value in itself. Sara Rosengren and Micael Dahlén, professors at the Stockholm School of Economics, have studied this phenomenon and established the concept of ”advertising equity”, for advertising that is not only tolerated, but also popular. It creates both more value for the company and added value for consumers. This means […]

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THE SHORT STORY: Good advertising is not only important for the development of brands and companies. It can also be a positive power in society. By understanding and avoiding the stereotypes that are often used in advertising, it is possible to influence attitudes in a deeper and more positive way. These conclusions can be drawn […]

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