Annonsörer med tomtar på loftet

I helgen såg jag två nya reklamfilmer på tv. Två nya, svenska reklamproduktioner, mitt bland alla casinon och betting-sajter. Visst låter det som något man…

They’ve done it again!

Idag, torsdag 15 november, släppte den brittiska varuhuskedjan, John Lewis årets julreklam. Först på sociala medier och ikväll i brittisk tv, på prime time. Den…

How psychology can be a tool for marketers

THE SHORT STORY: The interest in behavioral economics has grown over the years, ever since the psychologist Daniel Kahneman was rewarded Nobel Memorial Prize in…

After femvertising, the next step is humvertising

THE SHORT STORY Studies have shown that femvertising works very well, in all types of media, in pictures and on film. The resistance to advertising…

Great advertising makes consumers want more advertising

THE SHORT STORY: Great advertising has a value in itself. Sara Rosengren and Micael Dahlén, professors at the Stockholm School of Economics, have studied this phenomenon and…